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Your Details
We'll use this to personalise your benchmarks and to send your results.
Step 2 of 3
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Where do you think you're losing revenue?
Select one or more areas below — we'll only ask about the areas you pick. You can add the rest afterwards.
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Select at least one area above to see your numbers.
Diagnostic Pillar — Patient Acquisition & Conversion
1
New Patient Lead Conversion
Identifies the gap between the new patient leads your practice receives and the appointments that actually book.
Include all sources — Google Ads, Meta, SEO, GMB, referrals, walk-ins, phone enquiries
New patient lead to booked appointment
Monthly unconverted new patient leads—
Annual recoverable revenue — lead conversion—
Diagnostic Pillar — Database Utilisation
2
Dormant Database Opportunity
Calculates the revenue sitting in patients who haven't returned — and what targeted reactivation is worth.
Conservative estimate: 10–15%
Dormant patients identified—
Recoverable revenue — database reactivation—
Diagnostic Pillar — Database Utilisation
3
Recall & Retention Gap
Shows what inconsistent recall is costing your practice annually.
Available from your PMS recall report
Patients not being recalled—
Annual recoverable revenue — recall gap—
Diagnostic Pillar — Systems & Operational Alignment
4
Capacity Utilisation Gap
Measures the gap between your current appointment utilisation and where a well-run practice operates.
Your typical weekly appointment capacity
Available from your PMS dashboard
Utilisation gap—
Annual recoverable revenue — capacity gap—
Diagnostic Pillar — Patient Acquisition & Conversion
5
Treatment Plan Completion Gap
Quantifies revenue sitting in accepted treatment plans that haven't been delivered.
Plans not completed per month—
Annual recoverable revenue — plan completion—